Download Ad Critique: How to Deconstruct Ads in Order to Build Better by Nancy R. Tag PDF

By Nancy R. Tag

Ad Critique teaches advertisements, advertising, and administration students--both the "suits" and the "creatives"--how to successfully pass judgement on and critique creativity in advertising. This textbook is an handbook; a facilitator of discussion; a significant other piece to lecture room content material. Its classes bring about genuine talents that let scholars to examine the artistic product and embolden them to assert anything confident and worthwhile.

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