By Philippe Lasserre
Business managers have to have an international imaginative and prescient in an effort to prevail, with the abilities to formulate and enforce approach throughout borders. Global Strategic Management lays down the principles of 'traditional' procedure thought from an international viewpoint, whereas highlighting matters specified to businesses working around the world and discusses actually 'transnational' organizations, whose place of birth can not be pinpointed.
The 3rd version of this renowned textual content deals considerably revised chapters on rising worldwide avid gamers and international traits, in addition to extra insurance of ethics and sustainability, and outsourcing and offshoring. It additionally includes:
• All new Mini instances with questions, that can assist you examine the actions of 'transnational' organisations corresponding to Shell, Danone, Siemens and eBay
• New Examples that are highlighted all through, demonstrating how every one point of concept has been utilized in real-life organisations
• New and greater studying positive aspects to assist your figuring out and support with revision
Visit www.palgrave.com/business/lasserre3e for self-test questions, priceless weblinks and assets, hyperlinks to lengthy situations on-line and a searchable word list.
Lecturers can entry PowerPoint shows, a lecturer guide and a testbank.
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