Download Inside Political Campaigns: Theory and Practice (Praeger by Gary A. Copeland,Karen S. Johnson-Cartee PDF

By Gary A. Copeland,Karen S. Johnson-Cartee

As Dan Nimmo notes in his creation, Inside Political Campaigns endeavors to track the assets crusade wizardry via encapsulating the theories and ideas that practitioners and students alike declare to steer and rationalize experts' magical weaving of recommendations, strategies, and strategies right into a 'winning tapestry of political communication.' This learn provides the theoretical components political communique experts draw upon in making strategic and tactical judgements in political campaigns. And it presents an realizing of what motivates political specialists to settle on a selected crusade technique by means of explaining how a number of concepts paintings with the vote casting public. whereas the ebook is research-driven, its educational findings are tempered and extended through the authors' own political consulting studies. The textual content might be of curiosity to students, scholars, and practitioners alike in political verbal exchange, ads, public opinion, political technology, political rhetoric, and campaigns and elections.

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