Download International Business: A Global Perspective by Marios Katsioloudes,Spyros Hadjidakis PDF

By Marios Katsioloudes,Spyros Hadjidakis

usually, overseas company (IB) texts survey the sphere from a united states point of view, occurring to match the united states to the remainder of the company global. this article addresses IB from a merely multinational viewpoint. overseas company is tested from america attitude, happening to deal with IB matters from different international locations’ views, what we name the “Reverse Perspective.”

The authors interview company executives and politicians from a couple of international locations together with the united states, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. those interviews are integrated at acceptable issues within the textual content supplying first-hand info and functional insight.
Cases contain: Air Arabia, hole, Diebold Inc, Matsushita, AMSUPP, NIKE, China jap airways,
Luton & Dunstable health facility, Harley Davidson, Cassis de Dijon, eco-friendly investments in Belize, Chicago nutrition and Beverage corporation, complex software program Analytics

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