Download Multimodal Metaphor (Applications of Cognitive Linguistics by Charles J. Forceville,Eduardo Urios-Aparisi PDF

By Charles J. Forceville,Eduardo Urios-Aparisi

"Metaphor reviews" has during the last 30 years develop into a self-discipline in its personal correct, regularly as a result of the cognitive linguistic declare that metaphors symbolize notion, not only language. yet such a lot metaphor students hitherto concentration completely on its only verbal expressions. considering that either persuasive and narrative discourses in modern society more and more draw on modalities except language by myself, sustained examine right into a broader diversity of manifestations of metaphor is imperative.

This quantity is the 1st book-length learn to enquire multimodal occurrences of metaphor, and is of curiosity to students attracted to metaphor in addition to in multimodal discourse. each one bankruptcy investigates metaphors whose identity and interpretation rely on the co-presence of at the least of the next modalities: language, visuals, gestures, sound, track. at the foundation of case reports in a number of discourse genres (advertising, cartoons, motion pictures, comics, dialog, track, amply represented in pictures, emblems, drawings, movie stills, and musical scores), the participants show that, and the way, metaphor can take place multimodally, supplying rules and methodological angles permitting additional theorizing and trying out during this speedily increasing box. overlaying inventive in addition to conceptual metaphors, and the place applicable comparing cultural elements governing metaphor interpretation, the members offer a wealth of fabric for learning the conceptual and rhetorical strength of metaphor in modern society.

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