Download The "Harry Potter" Brand. Sense of Community, Attitudinal by Lily Marfisi PDF

By Lily Marfisi

Master's Thesis from the 12 months 2015 within the topic Communications - Public kin, ads, advertising, Social Media, grade: 17/20, , direction: assessment of the impression of a Person's experience of neighborhood on Attitudinal Loyalty and buy habit concerning the Harry Potter model, language: English, summary: in the earlier decade, Harry Potter has develop into a multi-billion buck model with hundreds of thousands of enthusiasts worldwide. The fan base group has constructed with the increase of the net and new technique of interplay. they've got had a true strength of choice over the brand’s managers, and are a key point to the luck of Harry Potter. This research will specialize in people’s feel of neighborhood and at the lifestyles of a courting among this feeling of neighborhood and people’s loyalty and buy behaviors in the direction of the Harry Potter brand.

The not easy to this learn is “How does a person’s experience of group impression its attitudinal loyalty and buy habit in regards to the Harry Potter brand?”.

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