Download The Mana of Mass Society (Chicago Studies in Practices of by William Mazzarella PDF

By William Mazzarella


We frequently invoke the “magic” of mass media to explain seductive ads or charismatic politicians. In The Mana of Mass Society, William Mazzarella asks what occurs to social concept if we take that concept heavily. How wouldn't it switch our knowing of exposure, propaganda, love, and power?


Mazzarella reconsiders the concept that of “mana,” which served in early anthropology as a afflicted bridge among “primitive” ritual and the fascination of mass media. puzzling over mana, Mazzarella indicates, ability rethinking a few of our such a lot primary questions: What powers authority? What in us responds to it? Is the mana that animates an Aboriginal ritual similar to the mana that energizes a progressive crowd, a shopper public, or an artwork stumble upon? on the intersection of anthropology and demanding concept, The Mana of Mass Society brings contemporary conversations round impact, sovereignty, and emergence into artistic touch with vintage debates on faith, air of mystery, ideology, and aesthetics.

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